00 Overview
Problem &
Design Questions
"Is your puppy okay today?"
There is no way to keep our pet's health, check their condition, and get essential information about pet for people who raise pet first time or who are too busy to check their pet during work time.
01 Defining Project
Understanding
The Background
As the awareness of idol cheer culture increases, the demand for cheer tools is also increasing. The types of support tools are also varied.
The difference between the existing support tool and this support tool is to reveal the characteristics of a particular team and to serve as a multi-use or souvenir.
Understanding
The Market
STP analysis
Segmentation
Target Market
Positioning
Targeting people who enjoy fandom culture (including sports, concert, and K-pop idol) and positioning on combining type cheering tool which is not typical among cheering product market.
SWOT analysis
Strength
Weakness
Opportunity
Threat
02 Defining design
[ Spring bottle
+ Cheer up ]
This cheering tool was designed with two elements (water and cheering tools) essential for passionate cheering.
Plastic bottle bottles are used as one-time elements to expand LED light and make a lively sound. The user uses the small LED handles in his hand, which contains the identity of the supporting team, in multiple turns.
With the above design, fans can perform both roles as memorabilia and simple support tools. It also facilitates collaboration with other companies such as bottled water companies.
How to provide
03 Defining design
3D Mock-up
