Konkuk Univ.

Prof Kang lab.

(Contribution 70%)


I commissioned a logo to promote the child-friendly city in Gwangjin-gu, Seoul.

We designed a logo that is friendly, bright and trustworthy to children.

01 Basic Survey

Gwangjin-gu logo survey

The blue, white, and green colors represent the natural environment and vibrant image of the glacier with mountains and water.

Child-Friendly City Logo Survey

These show mainly children 's free-spirited and creative features, expressed in bright colors and various forms.

Child-Friendly City Keyword Derived

As a child-friendly city, we have summarized the elements to be equipped and extracted keywords.


We also extracted the symbolic colors and used them in my logo design.

02 Logo Design


I used the representative colors that can show the characteristics of Gwangjin-gu alone and the initial G of Gwangjin-gu.

The shape used the face of the child to show the children's free-will and creativity.

  • The first logo symbolizes the figure of a child wearing a hat.

  • The second logo is reminiscent of Lego with a small module shaped like a face.

  • The third logo symbolizes flexible children's thinking with organic lines.

Final Design

Concept of Logo

Just like the above-mentioned concept, we combined initial 'G' which represent Gwangjin-gu and sprout image that can represent children.


As a result, we have designed the final logo by combining images that can raise confidence as a city that can raise these children well. In addition, the background of this image was divided into multiple angles to show children 's creativity and growth potential.

Interested in what you see?

If you have any question or inquiry, please don't hesitate to contact me.

About solji lee

© Solji Lee, 2019