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Prof Kang lab.
I commissioned a logo to promote the child-friendly city in Gwangjin-gu, Seoul.
We designed a logo that is friendly, bright and trustworthy to children.
01 Basic Survey
Gwangjin-gu logo survey
The blue, white, and green colors represent the natural environment and vibrant image of the glacier with mountains and water.
Child-Friendly City Logo Survey
These show mainly children 's free-spirited and creative features, expressed in bright colors and various forms.
Child-Friendly City Keyword Derived
As a child-friendly city, we have summarized the elements to be equipped and extracted keywords.
We also extracted the symbolic colors and used them in my logo design.
02 Logo Design
I used the representative colors that can show the characteristics of Gwangjin-gu alone and the initial G of Gwangjin-gu.
The shape used the face of the child to show the children's free-will and creativity.
The first logo symbolizes the figure of a child wearing a hat.
The second logo is reminiscent of Lego with a small module shaped like a face.
The third logo symbolizes flexible children's thinking with organic lines.
Concept of Logo
Just like the above-mentioned concept, we combined initial 'G' which represent Gwangjin-gu and sprout image that can represent children.
As a result, we have designed the final logo by combining images that can raise confidence as a city that can raise these children well. In addition, the background of this image was divided into multiple angles to show children 's creativity and growth potential.